Photography has always been a way for me to capture the stories that live in the quiet moments, the fleeting gestures, and the bold expressions of life. My journey into fashion and lifestyle photography began long before I ever picked up a camera—it started with a deep passion for art, design, and the world of fashion. As a Marketing Manager and Graphic Designer at Joan Shepp, I had the opportunity to blend my love for visual storytelling with my business skills, creating campaigns, lookbooks, and digital content that not only captured the essence of the brand but also pushed me to see the world through a different lens. My role allowed me to photograph everything from digital materials to marketing collateral, and I learned to trust my instinct and creativity while working under tight deadlines.

What truly ignited my passion for photography, however, was my experience as a Second Shooter at New York Fashion Week for IMG Focus and Madi Atkins. Being behind the lens during those electric runway shows and capturing the raw behind-the-scenes moments made me fall even more in love with the art of visual storytelling. The energy, the chaos, and the beauty of it all became a driving force for me. I’ve always believed that fashion is about more than just clothes; it’s about feeling, emotion, and identity. My work as a Store Manager at Free People further strengthened this belief as I helped cultivate an environment where creativity could thrive. Today, I pour all of these experiences into my photography—capturing the authenticity, emotion, and magic that make each moment so special.

I believe that every brand, every story, and every vision deserves to be captured in a way that feels true to its essence. Whether you’re a fashion brand looking for imagery that speaks to your audience, or a personal project in need of that perfect shot, I’m here to bring your ideas to life. With a blend of artistic vision and strategic thinking, I can help craft the visual language that elevates your brand, engages your audience, and leaves a lasting impression. My experience in creative direction, styling, and photography means I can offer more than just beautiful photos—I bring an understanding of how images fit into a larger narrative, helping to amplify your message across all platforms. If you’re looking for someone who can capture both the artistry and the authenticity of your brand, I’d love to collaborate and create something truly special together.

Gina Zo, located in Los Angeles, CA

Gina.castanzo@gmail.com